23. July 2010 12:12
A rough advert slipped in to Admob's publisher network costed money to quite few people who use iPhone application called Talking Tom Cat.
Application designed for kids was using Admob adverts to support free version and some adverts was designed to trick users/children to click and dial premium rate numbers.
Admob said: "Click-to-call ads with premium numbers are classified as age-appropriate and normally would not appear in apps for children. We will work with the app developer to block these ads if we discover they are showing."
23. February 2010 15:42
If you are interested in mobile web as developer you've probably heard mobile advertising company Decktrade. Their parent company MillenialMedia announced that they have acquired mobile analytics company TapMetrics. Mobile ad space is getting hotter.
Here is the full press release.
Millennial Media, the largest independent mobile advertising network, announced today that it will acquire TapMetrics, a San Francisco-based mobile analytics firm, focused on application usage and behavior.
"The market has recognized Millennial Media as the leader in mobile advertising. As a result of their deep commitment to advertisers, they deliver the best business partnership and monetization for mobile companies - particularly developers," said Chris Brown, co-Founder and CEO, TapMetrics. "What is exciting to us is that Millennial Media now has the only scalable solution for developers that doesn't contain an operating system bias, making Millennial Media the natural partner for us."
Millennial Media operates the leading mobile advertising platform worldwide. Since adding $16M to its strong cash position in November, Millennial Media has expanded its offerings to key customer segments, to include OEM and platform partnerships that seek to access its strong base of developers and publishers. Additionally, Millennial Media's employee base has grown by more than 20%, as it continues to expand operations in the U.S. and Europe.
For more information on the deal, please visit: http://www.millennialmedia.com/2010/02/millennial-media-acquires-tapmetrics/