Today, I've received below email. Although they've closed my account they thought I would be interested with whats going on!!!

It looks like Google shifting all the mobile web ads from Admob to Adsense. It was clear that they wanted to use Admob for in app advertising and below email confirms this.

Not sure how long this will last but Google have a long habit of closing down startups it bought. 

Dear AdMob Mobile Web Publisher:


 Following the acquisition of AdMob by Google, 
 we have continued to operate parallel products for mobile web publishers on both the AdSense and AdMob platforms. 
 To ensure we offer a single best solution for mobile web publishers, we will be focusing our efforts on the AdSense platform going forward. 
 On September 30, 2011, we are beginning this transition to the AdSense platform and will discontinue support for WAP mobile web on the AdMob network.


 All publishers who are currently using AdMob's WAP mobile web solution are asked to register for an AdSense account and begin using the Google AdSense for mobile content. 
 This change enables Google to offer our mobile web publishers an industry leading content monetization solution with access to advertisers interested in reaching your mobile audience.


We encourage you to use Google AdSense to

monetize your mobile webpages going forward. Google AdSense for mobile provides you many of the same features with more flexible reporting tools. 
Implementing Google AdSense now will allow you to continue monetizing your mobile content after September 30 without disruption.

To get started using Google AdSense for mobile, visit google.com/adsense and log in with a Google Account. 
If you don’t have a Google Account, you can create an account for free at https://www.google.com/accounts/NewAccount.
Once you have been approved as an AdSense publisher, simply log in to your account to create a new mobile ad unit and generate ad code for your site. If you are already an existing AdSense publisher, you can create a new mobile ad unit to start monetizing your mobile site right away.

For questions about this transition, please visit http://helpcenter.admob.com/content/admob-mobile-web-sunset. 
For additional support on Google AdSense, visit the Help Center at http://www.google.com/support/adsense/.

Sincerely,

The Google AdMob Team

Have you recently seen Official Admob Support forum? Publisher and advertiser there are many people trying to get help. No one seems to care. I've been monitoring Admob's support forum and I don't even remember when was the last time someone from Admob/Google replied.

Admob's support was really bad before acquired by Google now; there is no support at all. Emails to support@admob.com go in to black hole too and you should already know that there was never a phone support.

To me, it looks like Google turning Admob to an automated machine where users try to solve their problem either by reading help documentation or by asking other users.

Here are some comments from frustrated users/clients

"... i tried to contact Admob but i don't know why they are not responding like they are neglecting my emails and my other mates as well. Admob support is very bad."

 "...My impressions are that there is no support and there are no answers to simple questions such as "Why are no ads being displayed?". Where do we go for answers?"

 "..Several email attempts to contact the support failed as we got no response whatsoever. This is truly disappointing.."

There you have it, the first and one of the best mobile ad networks getting ruined. If this continues soon advertisers will start to pull out too.

UPDATE 22/02/2012: It looks like it happened again. Although I no longer user Admob, I've noticed increase in traffic from Google about fill rate drop on Admob. It is either a technical problem or they again started mass massacre of accounts!

Well, again problems with Admob!

5 days ago i've noticed that one of the sites I have registered with admob started to get only 5% fill rate.

This is obviously a penalty. Problem is that I didn't get any notification (as always) about it. There is no aperant reason for it too. My traffic or CTR didn't increase, infact they dropped in last few weeks.

I don't know if this is automated penalty or someone from admob marked my site.

I have also sent an email to support@admob.com to ask about it. Guess what? I didn't get any reply. I don't think I will.

Planing to or using admob? See this post about closure and re-open of my admob account

Veracode found out that one of the most Android apps Pandora Radio sending quite intimate details of users to Pandora’s and advertisers' servers. As a publisher I know that certain details must be sent to ad networks about user/visitor but I believe it must be voluntary opt-in feature so that user of the app can decide freely.

Admob's integration with google isn't going nicely! AdMob's CEO Omar Hamoui was leaving just 5 months after Google's purchase of Admob and now another AdMob vet and former Google exec, Tony Nethercutt, is leaving the search giant to join mobile ad firm Mojiva, as General Manager.

I guess this will imporove Mojiva's position in the mobile ad market.

See my list of mobile ad networks for some informationa bout Mojiva.

Source1

Source2